At about 4 p.m. on a Tuesday, I realized I needed a break from work, so I bought tickets to a Diamondbacks game.
What sounded like a simple decision quickly became a much bigger planning exercise. Once I had the tickets, I still had to figure out the drive from Tucson, parking, where to eat, how much time to leave, what else we might want to do, and how all of those pieces fit together. Depending on the event, the plan might even involve a hotel or several layers of decisions.
But none of that should be the reason someone decides not to go.
The game itself was fun. Planning the experience around it was a mixture of fun and frustration.
On the drive back to Tucson, that was what stuck with me.
I realized I shouldn’t have to be thinking through the whole process again while driving home. Going to a game, concert, festival, or other event is supposed to be something you look forward to. The planning can involve multiple decisions, but it shouldn’t become so complicated that it gets in the way of going.
That was the beginning of VenueSpan.
The idea was simple: start with the reason someone wants to go somewhere, then make it easier to plan everything around it.
Tickets. Hotels. Parking. Transportation. Food. Things to do before and after. The small details that can help make a trip work smoothly without becoming a barrier to the experience.
VenueSpan grew out of the belief that planning should make it easier to say yes, and whenever possible, should be part of the fun.
